The Path I’ve Crafted
Building Skills, Creating Impact
My career path has been shaped by hands-on experiences — from internships and part-time roles to entrepreneurial projects. Each opportunity has allowed me to sharpen my skills, apply them in real-world scenarios, and deliver measurable results. Here, you’ll discover the skills I’ve mastered in each field, the tools I use, and the projects where I’ve brought ideas to life — from building websites to crafting brand strategies for businesses like Bijorient.
From First Steps to Strategic Moves
A journey shaped by diverse experiences — from retail and industrial environments to sports marketing, e-commerce, and automotive sales. Each step has strengthened my skills, broadened my perspective, and built the foundation for my future in strategic marketing.
Kiabi – Sales Advisor, Oujda, Morocco (Internship)
My first professional experience, where I discovered the retail sector.
- Assisted customers with product selection and advice.
Organized shelves and optimized merchandising layouts.
Contributed to in-store promotional activities.
Skills gained: Customer service, merchandising, teamwork.
Colaimo, Oujda, Morocco (Internship)
Immersed in the back-office operations of an industrial company.
Observed sales management tools and processes.
Gained insight into the workflow of an industrial enterprise.
Skills gained: Sales management understanding, industrial operations awareness.
Decathlon – Sport Leader, Oujda, Morocco (Part-Time, Permanent Contract))
Developed expertise in sales management, customer experience, and merchandising.
Managed and monitored sales performance across three departments.
Advised customers and enhanced the overall shopping experience.
Contributed to commercial strategy and merchandising initiatives.
Participated in a customer satisfaction survey project.
Skills gained: Department management, sales analysis, customer service, merchandising, customer satisfaction research.
Decathlon – Sport Leader, Oujda, Morocco (End-of-Studies Internship DUT)
Applied academic knowledge to hands-on sales management and customer service.
Managed and tracked sales performance across three departments.
Advised customers and optimized the shopping experience.
Contributed to commercial strategy and merchandising activities.
Participated in a customer satisfaction survey project.
Skills gained: Department management, sales analysis, customer service, merchandising, customer satisfaction research.
Bijorient, Oujda & Rabat, Morocco (Founder & Manager)
Launched and managed an online jewelry business from the ground up.
Oversaw the entire project lifecycle: strategy, sales, and business development.
Created engaging content and managed social media platforms.
Handled procurement and inventory management.
Monitored sales performance and maintained strong customer relationships.
Skills gained: Project management, e-commerce, content creation, inventory management, customer service.
Toyota Morocco (Tours de l’Oriental), Oujda, Morocco – Sales Department (Internship)
Explored the automotive industry through hands-on experience in a leading official dealership.
Discovered the structure and operations of the automotive sector.
Learned how the sales department functions and manages transactions.
Observed customer service processes and the full client purchase cycle.
Assisted in advisory activities and gained technical knowledge of Toyota’s hybrid expertise.
Skills gained: Automotive sales processes, dealership operations, customer service, client advisory, hybrid vehicle knowledge.
My Capabilities & Toolkit
From strategy to execution, here’s an overview of my key professional fields and the tools I master to bring impactful ideas to life.
Marketing & Communication
Meta Business Suite
Social media management & advertising.
Google Analytics
Performance tracking & audience insights.
Google Trends
Market & audience trend analysis.
Notion
Strategic planning & content calendars.
Content Creation & Design
Adobe Photoshop
Graphic design & branding assets.
Canva
Fast content creation for social media.
Adobe Lightroom
Photo editing & color correction.
DaVinci Resolve
Video creation & editing.
Web & E-commerce Management
WordPress
Website creation & customization.
WooCommerce
Online store management.
Yoast SEO
Search engine optimization.
Google Search Console
Website indexing & SEO performance tracking.
Data Analysis & Visualization
Excel & Google sheet
Data organization & analysis.
PowerPoint
Professional presentations.
Word
Structured reporting & documentation.
Power BI
Interactive dashboards & data visualization.
A Journey Through My Work
Explore my projects in website design, brand creation, and digital experiences — showcasing creativity, strategy, and innovation at every step.
A Glimpse Into My Web Creations
Explore a selection of my web projects that showcase the skills I’ve developed in web design and development. From a fitness club platform to an educational hydroponic project and an e-commerce site for pet supplies, these websites were created as personal training projects to enhance my expertise and bring creative ideas to life.
Titan Fitness Club
Created as part of my web design training.
Goal: build a modern and engaging platform for a gym.
Focused on user experience and visual impact.
Showcases sections: services, schedules, trainers, and contact details.
Structured for a smooth and professional browsing experience.
Explored bold color palettes, intuitive layouts, and dynamic visuals to reflect the fitness brand.
Fourrage Hydro
Project: Website for an agricultural business concept on hydroponic fodder production.
Objective: Create a professional platform highlighting sustainable farming practices and hydroponic technology benefits.
Structure: Includes sections on process, advantages, services, and contact information.
Focus: Provide a clear, structured, and informative browsing experience.
Design Approach: Clean, accessible, and easy-to-navigate layout.
Key Skill Practiced: Showcasing innovation in agriculture through professional web design.
Bijorient Project
An entrepreneurial venture I founded, specializing in stainless steel and gold-plated jewelry. I managed the entire process from strategy and sales to social media content, e-commerce operations, and customer relations, gaining hands-on experience in brand building and business development.
My Certificats
A selection of certificats that highlight my dedication to continuous learning and expertise in business, marketing, and digital strategy.