Who I Am & What Drives Me

Beyond the Professional
I’m Hamza Bouzelmat, 23 years old, born and raised in Oujda, Morocco. I’m someone who values empathy, growth, transparency, and responsibility — principles that shape how I work and live.
Outside of my studies and projects, I’m curious, ambitious, and always eager to learn new things, whether it’s exploring innovative ideas, improving my skills, or discovering different perspectives.

My Path in Marketing
I’m a Master’s student in Marketing and Commercial Action at ENCG Settat, building on a strong academic foundation: a Bac Pro in Commerce, a DUT in Sales Techniques and Customer Service, and a Licence of Excellence in Marketing, Digital Management, and E-commerce.
My passion lies in strategic thinking and digital marketing — analyzing markets, understanding consumer behavior, and creating impactful strategies that help brands grow. I enjoy turning ideas into actionable plans and combining creativity with data to achieve meaningful results.
From Learning to Mastery
My education has been a continuous journey of discovery, skill-building, and ambition. Each stage has deepened my understanding of marketing, sharpened my strategic thinking, and fueled my passion for creating impactful solutions.

Professional Baccalaureate in Commerce
Oued Eddahab & ISTA Lazaret, Oujda, Morocco
Acquired the fundamentals of commerce,sales, and business operations,developing a strong base in customer relations and retail processes.

University Diploma of Technology – Sales Techniques & Customer Services
Higher School of Technology, UM1 Oujda, Morocco
Specialized in sales strategies, negotiation, and client management, combining practical projects with academic learning.

Bachelor’s Degree in Management, Digital Marketing & E-commerce
Faculty of Souissi, UM5 Rabat, Morocco
Expanded expertise in digital strategy, online commerce, and brand management, focusing on leveraging digital tools for business growth.

Present | Master’s in Marketing & Commercial Action
ENCG Settat, Morocco
Deepening knowledge in strategic marketing, market analysis, and commercial leadership, preparing to design impactful, results-driven marketing strategies.
What Guides Me
To become a strategic marketing leader who bridges creativity and data to deliver meaningful impact. I aspire to design marketing strategies that not only drive business growth but also create lasting connections between brands and people.

Transparency
Building trust through honesty and open communication.

Growth
Constantly learning, improving, and evolving both professionally and personally.

Collaboration
Working with others to combine strengths and achieve shared goals.

Empathy
Understanding people’s needs to create solutions that truly resonate.

Innovation
Seeking new approaches to solve problems creatively and effectively.

Responsibility
Taking ownership of my work and its impact on others.
My Hobbies & Passions
Outside of work and studies, I dedicate time to activities that keep me active, inspired, and constantly learning. These hobbies reflect my love for sports, travel, and cultural exploration.

Football
I enjoy playing football to stay active, improve teamwork skills, and keep a competitive spirit alive.

Travelling
Exploring new places fuels my curiosity and broadens my perspective on the world.

Fitness
Regular training at the gym keeps me motivated, disciplined, and physically strong.

Exploring Cultures
I discover global cultures through documentaries, learning about traditions, history, and ways of life.